Book Now: Call or Text (214) 378-8889!

Professional Hair Stylists and Master Colorists in Dallas

Unparalleled in quality, Pura Vida Salon offers high-end treatments and services that are uniquely tailored to each client, with a team of stylists highly educated in the latest trends of hair styling, cutting and coloring.

Owner of Pura Vida Salon - James DeFrange


Hair Color

Reconstructive Treatments

Book Now: Call or Text (214) 378-8889!

Special Events

Weddings. Editorials. Runway. With over 200 special events under our belt, we have the experience to make your event or Wedding Day a perfect hair day. Contact us today by phone or text so we can set up your consultation!

  • Hair Consultation

    At our salon, we prioritize listening during consultations to truly understand your vision, ensuring a personalized approach to your hair's cut, color, and styling. With over 20 years of experience, our goal is to create looks that highlight your best features and boost your confidence.

  • Extensions

    Pura Vida Salon is proud to carry the best solution to extensions, Easi Hair Pro, which is by far the leading brand for beauty providing quality hair extension products, such as the 100% cuticle intact Remy human hair tape in extensions.

Hear what our customers have to say about our work

“The entire staff is about results. They know their craft well and take time to understand what their clients want to achieve. Consultations are through and thoughtful. Gabriel does beautiful work consistently and stays current on technique and product. Best of all, the salon is unfussy, casual, and comfortable. Attention is given to the client and craft. Pricing is consistent with location and quality work.”

Raye Alpsu

“James and his staff are the absolute best! Beautiful salon and quality of work from all of the stylists is amazing! Very competitive/reasonable prices for Uptown Dallas and it is very clear they care a lot about their customers and employees!”

Haley Henderson

“This was my first time here, and Whitney was incredible! We did a consultation prior to the cut, and she asked me so many questions… The type of shampoo I use, what I like, what I don’t like, how I normally where my hair… and then discussed the game plan! She was so sweet, skilled, and wanted to make sure I left with a smile. I mentioned that I have trouble curling my hair, so she offered to curl it for me after blowing it out. She even sent me home with sample products to test out, which is a first for me at any salon! I had such a wonderful experience and will definitely be back for my next haircut!”

Kat Clark

“Great service and will be back to have my hair done again! I was scared to find a new stylist moving here, and this place is wonderful! Would recommend to anyone!”

Emily C

“I've been coming here for 6 years ever since I moved to Dallas and there's nothing not to like about this place. James, the owner, and his team are both friendly and very professional. Highly recommend this place.”

AJ Shields

“Great experience! Shauna was really nice and knowledgable. I got a great haircut and some style tips. Would definitely go back.”

Jessica Bershad

“I've been going to James for years and my hair is always just right. He is amazing with color and style. The best part is that I can make it look great too. Everyday. Not just the day of my appointment!”

Leslie Gilvar

“WOW! After years of searching I finally found my hair guru! I’ve been trying to find a “master stylist”, I found Gabriel , and even luckier he wasn’t clear across town!! I met with him 5 years ago. If you’re looking for “the one” give Gabriel a try. He will listen to you but also listen to him. He does know what he’s doing and is the “master“.”

Leonard Krasner

“The place when you first walk in, makes you feel as if you been here many times over. I really loved the quality of care and interest they show especially for my first time. They have a lot of amazing stylist and all make you feel like home. I was with Gabriel and let me just say if I could rate higher I would, amazing guy great with his work he doesn’t demand you go a certain way or say yes to everything you say just to not scare you away. He tells you how it is and what’s possible, what won’t work and gets straight too it, upfront, love that. This place is great, if your looking for a new place to try out I’d definitely give this place a visit.”

Lil A
Wedding Haircut

Pura Vida Salon, trusted by thousands of people in the Dallas area

After working with numerous Master Stylists in many salon environments, owner James DeFrange had a vision to change the way the salon industry was developing. James opened the doors to Pura Vida Salon in October of 2006. They created more than a unique salon culture. They created a system of training and education, enabling every employee to offer the highest quality of service to every client.

Years in business
Services completed