Privacy Policy

About this policy

This policy covers information handled through puravidasalon.com, the website for Pura Vida Salon in Dallas, Texas. It explains our website forms, security services and optional analytics. Booking services reached through Phorest have their own privacy information.

Information you choose to send

• The contact form collects your name, email address, phone number, inquiry type and message so the salon can respond.
• The wedding inquiry collects contact details, event dates and locations, timing, wedding-party information, styling plans and any other details or links you provide. It also accepts the photos requested in the form.
• Calls, texts and emails sent using website links are handled through the communication service you choose and the salon’s communication tools.

Please include only information needed for your inquiry and photos you have permission to share. Sending an inquiry does not enroll you in a marketing mailing list through this website.

How website information is used

We use inquiry details to respond, route your request to the salon and coordinate the services you ask about. Wedding information and photos support event planning. Technical information, such as IP addresses, request details and browser signals, is also processed to deliver the website, prevent spam and investigate errors or misuse.

Website hosting and delivery use Amazon Web Services and Cloudflare. Contact inquiries are routed through Quo, and wedding inquiries and photos are organized in Notion. These services process information needed for their respective functions.

Privacy choices and optional analytics

Optional Google Analytics, delivered through Google Tag Manager, stays off until you allow it. It measures public page visits, selected link clicks, booking handoffs and whether an inquiry was accepted. It also includes limited referral and recognized campaign information, such as whether you arrived from a search engine or social link. A booking handoff is a click to the booking service, not a confirmed appointment.

Our analytics events do not include your name, email address, phone number, message or uploaded photos. Google may process browser and connection information and use analytics cookies when analytics is allowed. See Google’s Privacy Policy.

You can allow or decline analytics, or change your choice, using Privacy settings in the footer. Forms and booking links work with either choice. The website honors Global Privacy Control and Do Not Track signals by keeping optional analytics off. Your website privacy choice is remembered for up to 180 days using local storage and, when you decline, an opt-out cookie.

The website’s current measurement setup does not use advertising pixels, Google signals or advertising personalization.

Spam protection

Our forms use Cloudflare Turnstile to help distinguish genuine inquiries from automated traffic. This security check can process browser and connection signals even when optional analytics is declined. Read the Cloudflare Turnstile Privacy Addendum for details.

Booking and other external services

Booking links take you to Phorest. Booking details and any payment information you enter there are handled in that service, rather than by this website’s inquiry forms. Review the notices shown during booking and Phorest’s privacy information.

Map and social links also take you to separate services. Their own privacy policies apply when you use them.

Records and privacy requests

Inquiry records are held in the salon’s communication and event-planning tools, not published as website content. How long a salon record is needed depends on the inquiry and any ongoing services or recordkeeping requirements. Contact the salon for retention information about your record.

You can contact us to request access to, correction of, or deletion of information you have submitted. Other rights may apply depending on your location and applicable law. We may ask for information needed to identify your inquiry. If you disagree with how a request was handled, ask the salon to review it using the same contact details.

Email [email protected], call (214) 378-8889, or write to Pura Vida Salon, 3324 McKinney Ave Suite 180, Dallas, TX 75204.

Policy updates

We will update this page when the website’s data practices change. The date above identifies the latest version. For information about using the website, see our Terms of Website Use.